One of the fastest growing health and wellness companies in India with new services and products being added every few months was looking for a solution to online brand impersonation and infringement.
As the company was expanding rapidly, the founders wanted to ensure that the brand does not fall victim to cybersquatting and infringement across digital platforms - Domains, Social Media, Online Marketplaces, and App stores.
Unique Challenge (Common Use Case)
No registered trademark
Multiple brands and sub brands
Some generic brand names
Asset acquisition - As the brand evolves we identified the most at risk assets and acquired them for the business to proactively prevent infringements
Infringement monitoring - We continually scanned the digital platforms to identify possible infringements on the brand and take action against them
Nullify threats - On identification of high priority infringements we were able to take action against them immediately, preventing harm to the brand equity and the customers.