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Blogs


dotBrand gTLDs: Your Once-in-a-Decade Opportunity for Brand Security and Digital Marketing
Time is running out! With only 6 months until ICANN’s 2026 TLD application window, discover how securing your dotBrand gTLD can protect your brand, boost SEO, and future-proof your digital presence.
Oct 16, 2025


How is online brand protection evolving amid the social commerce surge?
A few years ago, social media was just about conversations and community. Today, it has transformed into the world’s most vibrant shopping mall. From Instagram Reels to TikTok videos and live shopping sessions, social platforms have become powerful retail engines, a phenomenon now known as social commerce. In short, social commerce is shopping directly through social media platforms like Instagram or TikTok, where people discover and buy products without leaving the app. But
Oct 16, 2025


INTA’s Resolutions and the Case for dotBrands: Strengthening Brand Protection in the Digital Age
The International Trademark Association (INTA) has adopted four landmark board resolutions aimed at advancing the rights of trademark...
Sep 17, 2025

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