Blogs

The next ICANN New gTLD application round is opening in April 2026 and will present enterprises with a rare, once-in-a-decade opportunity to secure their own dotBrand gTLD. For forward-thinking brands, this is not a naming exercise; it is a strategic investment in digital trust, cybersecurity, brand equity, and long-term operational efficiency. This guide goes beyond surface-level explanations to answer the questions enterprise leaders are really asking: What is the real ROI

If you’re a Head of Legal or leading IP strategy for your organization, you already know that marketplace enforcement has completely changed. What once looked like a simple takedown exercise has now become a multi-layered legal challenge involving global IP regimes, seller networks that operate like shadow supply chains, and marketplaces that follow different liability rules in every region. While your operations or e-commerce team might focus on how many listings can be remo

In today’s hyper-connected digital ecosystem, protecting your brand online is not optional, it is essential. Indian consumers spend more time on e-commerce platforms, social media, messaging apps, and digital marketplaces than ever before, and that creates massive opportunities and  threats. Counterfeiters, unauthorized sellers, scammers, impersonators, domain squatters, and fast-moving fraud networks have become extremely sophisticated. For Indian brands — from luxury to FMC