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Blogs


dotBrand gTLDs: Your Once-in-a-Decade Opportunity for Brand Security and Digital Marketing
Time is running out! With only 6 months until ICANN’s 2026 TLD application window, discover how securing your dotBrand gTLD can protect your brand, boost SEO, and future-proof your digital presence.
Oct 16


How is online brand protection evolving amid the social commerce surge?
A few years ago, social media was just about conversations and community. Today, it has transformed into the world’s most vibrant shopping mall. From Instagram Reels to TikTok videos and live shopping sessions, social platforms have become powerful retail engines, a phenomenon now known as social commerce. In short, social commerce is shopping directly through social media platforms like Instagram or TikTok, where people discover and buy products without leaving the app. But
Oct 16


INTA’s Resolutions and the Case for dotBrands: Strengthening Brand Protection in the Digital Age
The International Trademark Association (INTA) has adopted four landmark board resolutions aimed at advancing the rights of trademark...
Sep 17


Why corporate domain management is now a boardroom priority?
When executives talk about intellectual property, the spotlight usually falls on patents, trademarks, or proprietary data. Yet, there’s another asset—often overlooked—that plays a decisive role in protecting revenue and customer trust: the corporate domain. In today’s digital-first world, corporate domain management is no longer just an IT function—it’s a strategic pillar of brand protection and digital identity management . Companies that treat it as “digital plumbing” risk
Aug 21


How to prepare for the 2026 gTLD application window? Timeline, fees, and requirements
As the 2026 new gTLD application window draws closer, more and more enterprises are asking: should we get our own .brand (dot brand) domain? The answer isn't just about branding—it’s about control. Owning your own domain means greater digital independence, better protection from cyber threats, increased customer trust, and full ownership of your online ecosystem. If you're in legal, marketing, IT, or digital leadership, this is the time to act. Here's what you need to know—a
Jun 17


Should your brand apply for a new gTLD in 2026? A strategic checklist
The countdown to the next ICANN new gTLD application round in 2026 has officially begun—and for forward-looking brands, this is more than just a technical milestone. It’s a rare opportunity to own a permanent piece of the internet. At ICANN83 in Prague, recent sessions and policy updates confirmed: ICANN is committed to moving forward with the next round of new generic top-level domains (gTLDs), and the window for brands to prepare is now. But should your brand apply for a n
Jun 10


What Is the new gTLD program? Everything you need to know before the 2026 round
Is your brand ready to own a piece of the internet? In 2026, ICANN will reopen the application process for new generic top-level domains (gTLDs)—a rare opportunity for companies, cities, and communities to create and control their own online namespace, like. brand, city, or. industry. For brand owners, this isn't just a domain play—it's a strategic branding and security move. In a digital landscape where trust, visibility, and authenticity matter more than ever, applying for
May 27


5 Reasons Why Dot-Brand TLDs Could Revolutionize Your Brand’s Online Presence
As businesses strive to build stronger connections with their audiences in an increasingly competitive digital space, owning a dot-brand...
Nov 28, 2024


What Are Dot-Brand TLDs?
In the ever-evolving digital landscape, branding plays a crucial role in how companies present themselves to the world. Among the many...
Nov 18, 2024


NIS2 Directive and its impact on the Domain Industry
https://domainnamewire.com/2024/01/02/what-does-the-nis2-directive-mean-for-domain-experts/ The NIS2 Directive, officially known as the...
Jul 1, 2024
Annual Return - Brand Threat Analytics Pvt. Ltd.
The Annual Return of the company for the Financial Year ended on March 31, 2022 shall be made available once prepared within the allowed ...
Nov 22, 2022


The Right Domain Name is Can Make all the Difference
A domain is like a business card for your brand. Before a visitor reaches the websites, they judge the brand and the business based on...
Jul 20, 2022


Why the story of "The Boy Who Cried Wolf" is a lesson in Brand Protection
A brand is a promise of dependability, a promise of consistent quality. The rapid proliferation of the internet and new platforms for...
Jul 20, 2022

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