Blogs

Is your brand ready to own a piece of the internet? In 2026, ICANN will reopen the application process for new generic top-level domains (gTLDs)—a rare opportunity for companies, cities, and communities to create and control their own online namespace, like. brand, city, or. industry. For brand owners, this isn't just a domain play—it's a strategic branding and security move. In a digital landscape where trust, visibility, and authenticity matter more than ever, applying for

As businesses strive to build stronger connections with their audiences in an increasingly competitive digital space, owning a dot-brand Top-Level Domain (TLD)  has emerged as a transformative strategy. Unlike generic TLDs like .com  or .org , dot-brand TLDs give companies exclusive control over their web domains, offering unparalleled branding and security opportunities. Here are five compelling reasons why a dot-brand TLD could revolutionize your brand’s online presence. 1.

In the ever-evolving digital landscape, branding plays a crucial role in how companies present themselves to the world. Among the many innovations in online branding, dot-brand TLDs (Top-Level Domains)  have emerged as a game-changer, offering businesses the ability to own their very own slice of the internet. In this blog, we’ll explore the concept of dot-brand TLDs, their benefits, and how they are transforming the way businesses establish their online presence. What is a D