Brand Protection & Domain Intelligence Insights

The countdown to the next ICANN new gTLD application round in 2026 has officially begun—and for forward-looking brands, this is more than just a technical milestone. It’s a rare opportunity to own a permanent piece of the internet. At ICANN83 in Prague, recent sessions and policy updates confirmed: ICANN is committed to moving forward with the next round of new generic top-level domains (gTLDs), and the window for brands to prepare is now. But should your brand apply for a n

Is your brand ready to own a piece of the internet? In 2026, ICANN will reopen the application process for new generic top-level domains (gTLDs)—a rare opportunity for companies, cities, and communities to create and control their own online namespace, like. brand, city, or. industry. For brand owners, this isn't just a domain play—it's a strategic branding and security move. In a digital landscape where trust, visibility, and authenticity matter more than ever, applying for

As businesses strive to build stronger connections with their audiences in an increasingly competitive digital space, owning a dot-brand Top-Level Domain (TLD) has emerged as a transformative strategy. Unlike generic TLDs like .com or .org , dot-brand TLDs give companies exclusive control over their web domains, offering unparalleled branding and security opportunities. Here are five compelling reasons why a dot-brand TLD could revolutionize your brand’s online presence. 1.