dotBrand gTLD –
The Future of Digital Identity
A dotBrand gTLD (generic top-level domain) is a dedicated, branded space on the internet owned exclusively by your organization. Unlike traditional extensions such as .com or .org, a dotBrand domain puts you in full control of your online presence. Every website, subdomain, and email under your .brand directly represents your business—delivering trust, authenticity, and security at every interaction.
With a dotBrand gTLD, your business gains more than just a domain name. You unlock the power to protect your brand online, strengthen digital identity, and future-proof your enterprise in an evolving internet ecosystem.
Book your new gTLD and dotBrand application consultation today with LdotR.
Why now?
– The 2026 ICANN Opportunity
The next ICANN application window for new gTLDs is expected to open in April 2026. This rare opportunity will allow forward-looking enterprises to secure their own dotBrand domains.
Delaying could mean missing out on:
Gaining an exclusive namespace in an increasingly crowded digital world.
Building stronger brand protection strategies before competitors do.
Positioning your company as a leader in digital transformation and trust.
LdotR has deep expertise in this space, having supported leading businesses during the 2012 ICANN round. Our experience spans consulting, application management, and registry services, making us the partner of choice for enterprises ready to seize the 2026 moment.
Our dotBrand Services
At LdotR, we provide end-to-end solutions for businesses considering their own custom TLD:
Consulting & Strategy
Build a tailored dotBrand roadmap aligned with your long-term objectives.
Application Support
Navigate the complex ICANN application process with expert guidance.
Feasibility Study
Assess readiness, costs, risks, and ROI of your investment.
Registrar & Registry
Services
End-to-end technical and operational management of your dotBrand namespace.
Compliance &
Advisory
Ensure seamless post-delegation compliance and ongoing strategic support.
Why a dotbrand domain is important for you?
With a dotBrand gTLD, you build a custom, impenetrable estate in the digital world. You hold the keys, set the rules, and design every space to reflect your brand.
It’s your exclusive, secure fortress—protecting assets, ensuring privacy, and giving you complete control over how your digital presence evolves. Beyond security, a dotBrand builds trust, brand power, and future-readiness for your enterprise.
Why trust us with the 2026 new gTLD application round?
Proven Track Record
Successfully supported four dotBrand applications in the first ICANN round (.RIL, .Jio, .Reliance, .Indians).
Trusted Network
Partnerships with leading legal, technical, and policy experts. Over 150+ applications filed in the first round through our extended network.
Policy Leadership
Active role in shaping the Second Round of the new gTLD program.
Global Representation
LdotR leadership participates in ICANN policy groups (GNSO, NomCom) and represents brands in global forums including INTA.
Insider Knowledge
Deep insight into ICANN processes ensures smooth, compliant, and timely execution.
Why choose a dotBrand domain?
Owning a dotBrand gTLD gives your organization the power to control and secure your digital presence like never before:
Enhanced Trust & Credibility
Customers instantly recognize your website as authentic, reliable, and directly connected to your brand.
Zero Abuse
Environment
A closed and secure namespace reduces risks of phishing, counterfeit websites, and cybersquatting.
Stronger Brand
Identity
Every domain is branded, boosting recognition, recall, and customer loyalty.
Complete Control
You own and govern your digital namespace, deciding how it evolves without dependency on third-party registries.
Future-Readiness
Establish your business as forward-thinking, digitally secure, and innovation-led.
Your .brand is more than a domain — it’s your digital fortress. You set the rules, define the architecture, and build a secure online estate that mirrors your brand values.
