Blogs

As the 2026 new gTLD application window draws closer, more and more enterprises are asking: should we get our own .brand (dot brand)  domain? The answer isn't just about branding—it’s about control. Owning your own domain means greater digital independence, better protection from cyber threats, increased customer trust, and full ownership of your online ecosystem. If you're in legal, marketing, IT, or digital leadership, this is the time to act. Here's what you need to know—a