How to prepare for the 2026 gTLD application window? Timeline, fees, and requirements

As the 2026 new gTLD application window draws closer, more and more enterprises are asking: should we get our own .brand(dot brand) domain?

The answer isn't just about branding—it’s about control. Owning your own domain means greater digital independence, better protection from cyber threats, increased customer trust, and full ownership of your online ecosystem.

If you're in legal, marketing, IT, or digital leadership, this is the time to act. Here's what you need to know—and how LdotR can support your brand every step of the way.

1. Timeline: Key milestones & deadlines

Applicant Guidebook (AGB) Release

ICANN released the draft Applicant Guidebook on May 30, 2025, and it's open for public comments until July 23, 2025. The final version will be out by December 2025—that’s the version that outlines who can apply, what’s required, and how applications will be evaluated.

If you align early with the AGB, you’ll stay ahead and avoid last-minute setbacks.

Registry Service Provider (RSP) Evaluation

ICANN finished the first phase of RSP pre-evaluation between Nov 2024 and May 2025. The second phase will run alongside the application period in April 2026.

Choosing a pre-approved RSP makes your technical review smoother—and gives you a faster path to launch.

April 2026 Application Window

Applications officially open in April 2026 and will be accepted for around 12–15 weeks, closing by July or August 2026. Missing deadlines or submitting incomplete paperwork can put your whole application at risk.

Post-Application Phase

Once submitted, your application goes through a thorough review—this includes evaluations, objections, contention, and contracting. The process can take up to 24 months, with successful .brand domains expected to go live in late 2027 to early 2028.

2. What does it cost to apply for a gTLD?

Here’s a quick breakdown of the investment:

• ICANN evaluation fee: Around $227,000 USD per application

• Other costs: Legal consulting, backend technical providers, deposits, and ongoing registry fees

💡 Smart brands budget for the full journey—from application prep through to long-term operations.

3. What you’ll need to apply

To successfully secure a .brand, your organization needs to meet a few key requirements:

A. Legal & governance

• Own an active trademark (ideally registered with the Trademark Clearinghouse)

• Set up an authorized legal entity to apply

• Have a plan in place to respond to any objections or challenges

B. Technical competency

• Partner with an ICANN-approved RSP

• Meet all DNS and registry technical standards

  
  

C. Financial & operational readiness

• Secure funding for multi-year gTLD operations

• Get cross-functional alignment across legal, IT, marketing, and leadership

  
  

D. Business justification

• Be clear on your “why”: Whether it’s for brand trust, brand protection, global positioning, or digital security, make sure you have a strong internal case

  
  

4. Recent updates & new opportunities

• Draft AGB released: May 30, 2025

• Public comment period open: Until July 23, 2025

• RSP pre-evaluation completed: May 2025

• ICANN webinars and support sessions: Happening now

  
  

Now’s the right time to evaluate your readiness and explore potential support programs.

5. Strategic timeline and enterprise action plan

Why now, why LdotR?

A dotbrand domain is more than just a digital asset—it’s a long-term strategic advantage. In a world full of fake domains, phishing scams, and compromised trust, owning your namespace gives you unmatched control and credibility.

But the process is complex and time-consuming. A wrong step can lead to delays, compliance issues, or even rejection.

That’s why brands choose LdotR.

We’re more than just consultants—we’re your end-to-end gTLD partner. From early planning to full-scale application management, backend vendor coordination, and ICANN compliance, we guide you through every step.

Reach out today to explore your .brand(dotbrand) potential and take the first step towards your brand’s digital independence. Write to us at connect@ldotr.red

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