Blogs

As the 2026 new gTLD application window draws closer, more and more enterprises are asking: should we get our own .brand (dot brand)  domain? The answer isn't just about branding—it’s about control. Owning your own domain means greater digital independence, better protection from cyber threats, increased customer trust, and full ownership of your online ecosystem. If you're in legal, marketing, IT, or digital leadership, this is the time to act. Here's what you need to know—a

The countdown to the next ICANN new gTLD application round in 2026 has officially begun—and for forward-looking brands, this is more than just a technical milestone. It’s a rare opportunity to own a permanent piece of the internet. At ICANN83 in Prague, recent sessions and policy updates confirmed: ICANN is committed to moving forward with the next round of new generic top-level domains (gTLDs), and the window for brands to prepare is now. But should your  brand apply for a n

Is your brand ready to own a piece of the internet? In 2026, ICANN will reopen the application process for new generic top-level domains (gTLDs)—a rare opportunity for companies, cities, and communities to create and control their own online namespace, like. brand, city, or. industry. For brand owners, this isn't just a domain play—it's a strategic branding and security move. In a digital landscape where trust, visibility, and authenticity matter more than ever, applying for