Blogs

When executives talk about intellectual property, the spotlight usually falls on patents, trademarks, or proprietary data. Yet, there’s another asset—often overlooked—that plays a decisive role in protecting revenue and customer trust: the corporate domain. In today’s digital-first world, corporate domain management  is no longer just an IT function—it’s a strategic pillar of brand protection and digital identity management . Companies that treat it as “digital plumbing” risk

As the 2026 new gTLD application window draws closer, more and more enterprises are asking: should we get our own .brand (dot brand)  domain? The answer isn't just about branding—it’s about control. Owning your own domain means greater digital independence, better protection from cyber threats, increased customer trust, and full ownership of your online ecosystem. If you're in legal, marketing, IT, or digital leadership, this is the time to act. Here's what you need to know—a

The countdown to the next ICANN new gTLD application round in 2026 has officially begun—and for forward-looking brands, this is more than just a technical milestone. It’s a rare opportunity to own a permanent piece of the internet. At ICANN83 in Prague, recent sessions and policy updates confirmed: ICANN is committed to moving forward with the next round of new generic top-level domains (gTLDs), and the window for brands to prepare is now. But should your  brand apply for a n