If you’re a Head of Legal or leading IP strategy for your organization, you already know that marketplace enforcement has completely changed. What once looked like a simple takedown exercise has now become a multi-layered legal challenge involving global IP regimes, seller networks that operate like shadow supply chains, and marketplaces that follow different liability rules in every region. While your operations or e-commerce team might focus on how many listings can be removed, your role is...

In today’s hyper-connected digital ecosystem, protecting your brand online is not optional, it is essential. Indian consumers spend more time on e-commerce platforms, social media, messaging apps, and digital marketplaces than ever before, and that creates massive opportunities and  threats. Counterfeiters, unauthorized sellers, scammers, impersonators, domain squatters, and fast-moving fraud networks have become extremely sophisticated. For Indian brands — from luxury to FMCG, electronics to...

Artificial intelligence has completely changed how we search, discover, and trust information online. Google’s Search Generative Experience (SGE), Microsoft Copilot, and other AI-driven platforms are reshaping how people interact with brands. Instead of simply ranking links, these systems generate answers, and they choose those answers based on credibility, structure, and verified identity . That shift has made one digital asset more relevant than ever: the dotBrand domain.  Yet many leaders...