Deeksha Chaudhry

For many organisations, domain names and DNS infrastructure were once considered technical backend assets managed quietly by IT teams. But in today’s digital economy, they have become the frontline of brand trust, cybersecurity, and customer protection. Cybercriminals no longer need to directly hack enterprise infrastructure to damage a brand. Instead, they exploit the trust associated with a company’s digital identity by creating fake domains, phishing pages, impersonation websites,...

The global e-commerce boom has fundamentally changed how brands reach consumers. Today, a customer can discover a product on Instagram, compare prices on Amazon, purchase through a marketplace app, and leave a review within minutes. For brands, this digital convenience has unlocked enormous growth opportunities. But it has also created one of the biggest brand protection challenges enterprises have ever faced. As brands expand aggressively across online marketplaces, cybercriminals,...

For years, online brand abuse was largely associated with counterfeit products sold on marketplaces. But that definition is now dangerously outdated. Today’s digital fraud ecosystem is far more sophisticated, interconnected, and AI-driven than most enterprises realize. Counterfeit products are only one piece of a much larger problem involving fake apps, phishing domains, social commerce scams, seller impersonation, malicious ads, account takeovers, AI-generated storefronts, and even deepfake...