Deeksha Chaudhry

For a long time, domain names were a simple checkbox for enterprises. You bought your .com, maybe a few defensive variations, locked them down, and moved on. Domains were treated as an IT task. Important, but not strategic. That approach worked when the internet was simpler. Today, it is not. Customers now meet brands digitally first. Phishing attacks look almost identical to real communications. Trust is fragile and hard to rebuild once broken. In this environment, domain names are no longer...

The next ICANN New gTLD application round is opening in April 2026 and will present enterprises with a rare, once-in-a-decade opportunity to secure their own dotBrand gTLD. For forward-thinking brands, this is not a naming exercise; it is a strategic investment in digital trust, cybersecurity, brand equity, and long-term operational efficiency. This guide goes beyond surface-level explanations to answer the questions enterprise leaders are really asking: What is the real ROI of a dotBrand?...

If you’re a Head of Legal or leading IP strategy for your organization, you already know that marketplace enforcement has completely changed. What once looked like a simple takedown exercise has now become a multi-layered legal challenge involving global IP regimes, seller networks that operate like shadow supply chains, and marketplaces that follow different liability rules in every region. While your operations or e-commerce team might focus on how many listings can be removed, your role is...