Blogs

Artificial intelligence has completely changed how we search, discover, and trust information online. Google’s Search Generative Experience (SGE), Microsoft Copilot, and other AI-driven platforms are reshaping how people interact with brands. Instead of simply ranking links, these systems generate answers, and they choose those answers based on credibility, structure, and verified identity . That shift has made one digital asset more relevant than ever: the dotBrand domain.  

Introduction: The internet is evolving. is your brand ready? Over the past decade, the digital world has changed in extraordinary ways. We have seen the rise of AI, e-commerce, and global connectivity. Yet one quiet revolution is about to reshape how brands own and protect their online identity and that is dotBrands. In April 2026, ICANN, the global Internet authority that manages domain names, will open the long-awaited next round of new gTLD applications. This is the first

The next big chapter in the internet’s story The internet is getting ready for its next major expansion — and this time, it’s personal, local,  and place-based . When ICANN opens its next new gTLD application round in 2026 , it will mark the beginning of a new era where cities, regions, and communities can claim their names as Geo TLDs  — like .delhi , .tokyo , or .paris . For anyone who cares about digital identity, online visibility, or local community building, this isn’t