Deeksha Chaudhry

Domain abuse is evolving rapidly with phishing, impersonation, and fake domains at scale. Learn what legal and compliance teams must do to stay protected in 2026.

For a long time, domain names were a simple checkbox for enterprises. You bought your .com, maybe a few defensive variations, locked them down, and moved on. Domains were treated as an IT task. Important, but not strategic. That approach worked when the internet was simpler. Today, it is not. Customers now meet brands digitally first. Phishing attacks look almost identical to real communications. Trust is fragile and hard to rebuild once broken. In this environment, domain names are no longer...

The next ICANN New gTLD application round is opening in April 2026 and will present enterprises with a rare, once-in-a-decade opportunity to secure their own dotBrand gTLD. For forward-thinking brands, this is not a naming exercise; it is a strategic investment in digital trust, cybersecurity, brand equity, and long-term operational efficiency. This guide goes beyond surface-level explanations to answer the questions enterprise leaders are really asking: What is the real ROI of a dotBrand?...