New Brand Development
A better way to select a brand name that will give your business the head start it needs
Your brand is the single most important investment you can make in your business
– Steve Forbes
SUBJECT
OBJECT
Choosing a brand name
is one of the most significant aspects of starting a new business, creating a new product, or developing a new service. Every brand today must fight for its vice share on the internet across multiple platforms, across the world.
It is essential that the new brand selection is based on empirical data and objectivity and less on availability and subjectivity.
What the current brand selection method is lacking?
Local and not global
Every brand today is exposed to consumers and customers from across the world and every brand creation process should keep the worldview in mind even if at the start the brand is only targeting the local market.
Digital Identities are not prioritized
Brands must live and play in the digital arena for any chance of success. Hence, it is critical that the availability of digital assets is an essential component of brand selection.
Based on availability
Many great brand ideas littler the halls of agencies only because the exact match “.com” domain was not available. Domains can easily be bought inexpensively from 3rd parties and need not break the bank every time.
LdotR Brand Name Selection process
We employ a 3-fold strategy to assess the shortlist of brand names in order to suggest the best option with the most chance of success.
Step 1
Scan the internet and the global trademark databases to identify possible matches to the shortlist of brand names.
Step 2
Assess each brand name in the shortlist based on the information gathered in the previous step
Step 3
Recommend the brand name and the list of digital assets that can be acquired for the brand name.
Domain Consulting
A better domain name will lower your lifetime marketing costs
A domain name is akin to a handshake for your digital presence. People consume the domain name before they even connect with the website or email address.
Myths about domain names
You must chose between .com and .net
There are more than 1500 TLD (Top Level Domains) similar to a .com, that may work better for your brand than a “.com” or a “.net”. We use “.red” to stand out! Other great brands cult.fit, vacation.rentals, crejo.fun
Buying domain from 3rd party is cost prohibitive
Brands must live and play in the digital arena for any chance of success. Hence, it is critical that the availability of digital assets is an essential component of brand selection.
Based on availability
Many great brand ideas littler the halls of agencies only because the exact match “.com” domain was not available. Domains can easily be bought inexpensively from 3rd parties and need not break the bank every time.
Domain name selection should be done with due care and after proper due diligence.
We at LdotR have helped multiple businesses identify and acquire the right domain name at every stage of the business.
Our domain name consulting process
Step 1
Understand the brand vision, target market, competitors, and important keywords
Step2
Create a list of possible domain name with the right combination of keyword and TLD
Step3
Identify the availability and cost for each of the suggestions.